Getting started with Marketing Integrations

This feature allows for seamless integration of popular marketing tools such as Google Analytics (Gtag.js), Google Tag Manager, Facebook Pixel, and site verification through HTML tags for both Facebook and Google, complementing our built-in website analytics supported by Plausible.

Whether you're looking to dive deeper into traffic analysis, refine your ad targeting, or boost your search engine optimization, Marketing Integrations offers a streamlined way to connect and utilize these advanced tools alongside our existing analytics.

What integrations do we support?

We currently support the following marketing integrations:

- Google Analytics

- Google Tag Manager

- Facebook Pixel

How do I get started?

Read the documentation on how you get the ID of the integration you are trying to connect.

Articles:

Google Analytics

Getting started

Fetch your Google tag ID (Follow the first CMS step) and enter your ID into the Google Analytics input (It'll be prefixed by G-)

Google Tag Manager

Getting started

Fetch your GTM-ID in the top right (It'll be prefixed by GTM- )

Facebook Pixel

Getting started

Fetch your Facebook pixel metaTag from Facebook. (It's going to be a long string of characters)

Events

What events are we sending, and when are we sending them?

begin_checkout_success

User started checking out

Event data:
checkoutData:
- type
- item

userData:
- id
- isLoggedIn
- isInternal

checkout_finished

User finished checking out, now sees "Done"-screen

Event data:
- checkoutStep

userData:
- id
- isLoggedIn
- isInternal

checkout_step

User progressed a step in the checkout process

Event data:
- checkoutStep

userData:
- id
- isLoggedIn
- isInternal

content_details

Loaded a video/livestream page

Event data:
- contentData
- id
- title
- type (live/clip)

subscription_start

User started a subscription

Event data:
- userData
- id
- segment ("new user")
- subscription (the name of subscription)
- isLoggedIn
- isInternal

- subscriptionData
- id
- name

Updated on: 14/12/2023