Marketing integrations
Getting started with Marketing Integrations
This feature allows for seamless integration of popular marketing tools such as Google Analytics (Gtag.js), Google Tag Manager, Facebook Pixel, and site verification through HTML tags for both Facebook and Google, complementing our built-in website analytics supported by Plausible.
Whether you're looking to dive deeper into traffic analysis, refine your ad targeting, or boost your search engine optimization, Marketing Integrations offers a streamlined way to connect and utilize these advanced tools alongside our existing analytics.
What integrations do we support?
We currently support the following marketing integrations:
- Google Analytics
- Google Tag Manager
- Facebook Pixel
How do I get started?
Read the documentation on how you get the ID of the integration you are trying to connect.
Articles:
Google Analytics
Fetch your Google tag ID (Follow the first CMS step) and enter your ID into the Google Analytics input (It'll be prefixed by G-)
Google Tag Manager
Fetch your GTM-ID in the top right (It'll be prefixed by GTM- )
Facebook Pixel
Fetch your Facebook pixel metaTag from Facebook. (It's going to be a long string of characters)
Events
What events are we sending, and when are we sending them?
begin_checkout_success
User started checking out
Event data:
checkoutData:
- type
- item
userData:
- id
- isLoggedIn
- isInternal
checkout_finished
User finished checking out, now sees "Done"-screen
Event data:
- checkoutStep
userData:
- id
- isLoggedIn
- isInternal
checkout_step
User progressed a step in the checkout process
Event data:
- checkoutStep
userData:
- id
- isLoggedIn
- isInternal
content_details
Loaded a video/livestream page
Event data:
- contentData
- id
- title
- type (live/clip)
subscription_start
User started a subscription
Event data:
- userData
- id
- segment ("new user")
- subscription (the name of subscription)
- isLoggedIn
- isInternal
- subscriptionData
- id
- name
Updated on: 14/12/2023
Thank you!